If you are just starting an e-commerce store or a company website and are looking for ways to make it popular, one thing that you’d come across quite frequently is SEO. The search engines and SEO experts have already published thousands of articles on SEO and how one can improve the ranking of their websites on search engines like Google and Bing.

But with search engines changing their ranking algorithms on a regular basis and SEO professionals disagreeing with each other’s ranking strategies, it can be quite difficult for someone new to grasp what SEO is.