Social commerce can be defined as the process of purchasing products directly from social media platforms. It eliminates the need for the buyers to click on a link on the social media platform and get redirected to a 3rd party website in order to complete the purchase.

For instance, you can now browse, compare and purchase products directly on Facebook unlike the traditional method of following a link to the seller’s website. Something similar is offered on Instagram and Pinterest too. So, in a way, social commerce is the new online shopping evolution which combines social media and e-commerce.