Very often, when we hear the term “online store”, images of ecommerce platforms selling apparel, footwear, jewelry, stationery and groceries are what spring to mind. While there’s no denying the B2C companies constitute a major share of ecommerce stores, B2B portals are also slowly emerging to dominate the online retail space Today more and more B2B customers are shopping online. In fact, a study by Forrester states that over 74% of B2B customers conduct their pre-purchase researches online; while over 90% start their business purchases with an online search. This proves the ever-growing scope of B2B online portals...
