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Social commerce can be defined as the process of purchasing products directly from social media platforms. It eliminates the need for the buyers to click on a link on the social media platform and get redirected to a 3rd party website in order to complete the purchase. For instance, you can now browse, compare and purchase products directly on Facebook unlike the traditional method of following a link to the seller’s website. Something similar is offered on Instagram and Pinterest too. So, in a way, social commerce is the new online shopping evolution which combines social media and e-commerce. This Article is Originally Posted on IceCube Digital –   Professional SEO Services Agency . Read this complete article to understand What is Social Commerce and How is it Impacting eCommerceIndustry .

The way of finding information on the web has changed across the globe. People are using voice search on their mobiles, tablets, or voice assistants to find the information they want online. But, why the use of voice search is growing rapidly? In this busy world everyone wants to have technology process faster and convenient. You might have noticed how effectively voice search resolves your web search query in comparison to text search. This Article is Originally Posted on IceCube Digital - Professional SEO Services Company . Click to read full article about voice search and How To Optimize Your Website For Voice Search .

Is SEO dead? The question has become one of hottest debating topics in the recent times. When many of the experts says that SEO is alive and well, many others think its days are numbered. Let us clear your concerns: SEO is not dead, it is still relevant. However, the way you define and implement SEO techniques have been changing every day, compiling the different disciplines of digital world. Well yes, if you have been approaching SEO with those manipulative tactics, then yes, that SEO is dying. If you want to stand out in the digital world, you should leverage the three key areas of search engine optimization – Content, Inbound links and Social media. Let us dig into some details. Content: Content is always the king in the SEO landscape. Google, with an effort to present practical and valid results to its users have rolled out Panda and Penguin algorithm to filter out spamdexing.  An effective content strategy should be devised to address the queries of website use...