We have all heard about augmented reality(AR), and how it has been used by various mediums like Video Games and Virtual Maps to impressive effect. Many feel that the role is limited to these fields as they see AR as just another tool for entertainment. However, when we dig a little deeper, what we find is an excellent tool for marketing; one that is engaging as well as customer friendly. These facts, however, went unnoticed for a long time until a not-so-little app known (Pokémon Go) burst onto the scene.

Pokémon Go was the first ever AR app to captivate the attention of global audiences on such a large scale. The success of this riveting app was an eye opener for several marketing professionals who saw AR as a new medium to promote their products and services.

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