When the digital marketers, especially the SEO people hear the term ‘website migration,’ it shatters the bones of their bodies as if they’re about to witness apocalypse. Why wouldn’t it? After all, their years of hard work could potentially be wiped out in seconds. That’s why almost nobody likes website migration. But, it’s inevitable. At some point, you’d need to give an overhaul to your site whether you like it or not. Before we get to the do’s and don’ts, how’s and why’s of website migration, let’s understand what website migration actually means. Fundamentally, website migration is the process in which a website goes through major changes. These might be content changes, or URL structure changes, or UX related changes. As Google watches your site day in day out, even the thought of migration could give you sleepless nights. However, you don't need to destroy your brain cells. With proper planning, right strategy, and appropriate steps, you could limit the damage to th...