When the digital marketers, especially the SEO people hear the term ‘website migration,’ it shatters the bones of their bodies as if they’re about to witness apocalypse. Why wouldn’t it? After all, their years of hard work could potentially be wiped out in seconds. That’s why almost nobody likes website migration. But, it’s inevitable. At some point, you’d need to give an overhaul to your site whether you like it or not. Before we get to the do’s and don’ts, how’s and why’s of website migration, let’s understand what website migration actually means. Fundamentally, website migration is the...

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SEO or Search Engine Optimization is the process that helps your website to gain better visibility and a higher ranking in the search engine results. Understanding the working of the search engine and then incorporating in your web content is what will make your website and its content searchable and popular. But this is easier said than done. With the internet scene changing at a steady pace and Google making frequent updates, SEO has become quite unpredictable. Recently, Google has made some massive changes in its algorithms. Thus, experts are predicting some consequential changes in the SEO trends...

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