Buying and selling goods online has become so commonplace, that rarely a day goes by without us making some online purchases The influence of e-commerce today is so huge, that it accounted for a whopping $2.3 trillion in sales in 2017 and the figures are predicted to reach a massive $4.5 trillion by 2021. In the US alone, e-commerce accounts for 10% of all retail sales, with the numbers estimated to increase by 15% every year. This Article is originally Posted on IceCube Digital. Read this complete article to know more about Top eCommerce Innovations. ...

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Social commerce can be defined as the process of purchasing products directly from social media platforms. It eliminates the need for the buyers to click on a link on the social media platform and get redirected to a 3rd party website in order to complete the purchase. For instance, you can now browse, compare and purchase products directly on Facebook unlike the traditional method of following a link to the seller’s website. Something similar is offered on Instagram and Pinterest too. So, in a way, social commerce is the new online shopping evolution which combines social media and...

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