WARC or the World Advertising Research Centre, an organization considered to be a global authority on advertising and media effectiveness, published a report about smartphone users in 2019. It postulates that by 2025, around 72.6% of internet users will use only their smartphones to access the web.

What does it mean for your business? You will have to consider the convenience of this population to maximise the visibility of your business, any professional seo services would tell you.

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