What is Social Commerce? How is it Impacting eCommerce Industry?

Social commerce can be defined as the process of purchasing products directly from social media platforms. It eliminates the need for the buyers to click on a link on the social media platform and get redirected to a 3rd party website in order to complete the purchase.

For instance, you can now browse, compare and purchase products directly on Facebook unlike the traditional method of following a link to the seller’s website. Something similar is offered on Instagram and Pinterest too. So, in a way, social commerce is the new online shopping evolution which combines social media and e-commerce.

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