ChatGPT has changed how people search online by shifting behavior from typing short keywords to asking full, conversational questions. Instead of browsing multiple websites, users now expect direct, clear, and personalized answers from AI-driven tools. This means the traditional search journey is getting shorter and more decisive. For brands, simply ranking on Google is no longer enough. To remain visible, businesses need content that AI can easily understand, reference, and recommend. Using structured formatting, schema markup, and original expert insights helps ensure your brand appears in AI-generated answers, ushering in the era of Generative Engine Optimization (GEO).