How to Reduce Product Returns for Your Online Store?

As an online retailer, you probably would have experienced this situation (mostly several times) – a customer purchases a product from your store, and you are jubilant that your marketing efforts have paid off and you’ve made a sale.

After a couple of days, you receive a call or an email from the customer stating he/she wants to return the product. Product returns are one of the major woes of all ecommerce retailers.

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